Exploring Generative Art
The purpose of this project was to explore the possibilities that generative art offers for creating multiple variations of a single logo. In this case, the design process itself becomes a system.
Understanding Design Systems
A design system, in the context of logo design, refers to a set of rules, guidelines, and components that define the visual identity of a brand or project. It establishes a consistent and cohesive approach to design, ensuring that all variations of the logo maintain a unified look and feel.
By developing a generative logo creator, I aimed to create a design system that could generate an infinite number of logo variations while adhering to predefined design principles. The system takes into account factors such as shape, color, typography, and layout, allowing for dynamic and diverse logo outputs.