Explore – Generative Poster
Title: Explore
Category / Type: Generative poster, experimental design, digital art
Year of creation: 2020
Artist: Florent Schirrer
Category / Type: Generative poster, experimental design, digital art
Year of creation: 2020
Artist: Florent Schirrer
Artistic Statement / Concept
Main theme / core idea:
Exploring the aesthetic and conceptual possibilities of generative poster design.
Exploring the aesthetic and conceptual possibilities of generative poster design.
Philosophy / message:
Explore is an invitation to curiosity and experimentation. It questions the boundary between graphic design and generative art — a poster that never stays still, constantly evolving and reinventing itself.
Explore is an invitation to curiosity and experimentation. It questions the boundary between graphic design and generative art — a poster that never stays still, constantly evolving and reinventing itself.
Material / symbol:
The composition includes a bold “EXPLORE” title, animated topographic contours, GPS coordinates, and a quote on exploration — symbolic of geography, discovery, and movement.
The composition includes a bold “EXPLORE” title, animated topographic contours, GPS coordinates, and a quote on exploration — symbolic of geography, discovery, and movement.
Core experience:
Although not directly interactive, the piece feels alive through its continuous visual transformations, evoking a meditative and ever-changing digital landscape.
Although not directly interactive, the piece feels alive through its continuous visual transformations, evoking a meditative and ever-changing digital landscape.
Setup / Technical Description
Physical display:
Shown as a framed screen (inspired by Samsung The Frame), mimicking a static poster.
Shown as a framed screen (inspired by Samsung The Frame), mimicking a static poster.
Software: TouchDesigner
Generative system combining:
- Parametric typographic grid
- Simulated topographic patterns
- Randomization of letter positions, coordinates, and textures
Generative system combining:
- Parametric typographic grid
- Simulated topographic patterns
- Randomization of letter positions, coordinates, and textures
Visual output:
Animated poster generating a new variation every 30 seconds (or adjustable interval). Exportable as video or real-time display.
Dimensions / space requirements:
Standard poster format, adaptable to screens, prints, or projections.
Standard poster format, adaptable to screens, prints, or projections.
Experience Scenario
The viewer observes the poster as a living design piece. Each composition unfolds in real time, creating an endless visual rhythm between order and chaos.
Context / potential uses:
Originally a personal design exercise, Explore also demonstrates the potential of generative design for digital signage, interactive branding, or decorative installations.
Context and Logistics
Origin:
Created for a creative challenge on the French TouchDesigner Discord community (2020).
Created for a creative challenge on the French TouchDesigner Discord community (2020).
Objective:
Research and experimentation project. Personal exploration blending graphic design, interactivity, and procedural generation.
Research and experimentation project. Personal exploration blending graphic design, interactivity, and procedural generation.
Production:
Personal project (non-commercial).
Personal project (non-commercial).
